About Us

We're on a mission to make choosing sustainable food easy.

We launched Floop, the mobile meal planner app that tracks the carbon footprint of food, on Earth Day 2022.
 
We believe everyone should have access to the food they need, forever.

We want to help everyone understand how the food we eat impacts the world around us. We call this the Foodback Loop.

 

Our Team

We're a small team with big dreams. 
We're united by a passion to preserve the environment. And we plan to eat our way there.

AFD4FDC2-69CC-42D5-9E04-7C2E0BE3EDF8.JPG

Kayleigh Goodman

Co-Founder
Managing & Creative Lead

166577364_1180070192444509_6990003689648

Blaze Horn

Co-Founder
Sustainability Lead

jim_edited_edited.jpg

Jim Kimberley

Co-Founder

Tech Lead

20220418_224559_999_edited_edited.jpg

Jaki Barnett

UX Researcher

 

Research shapes our thinking

Here's just some of the research and science that inspired us to create Floop.

FOOD IN THE ANTHROPOCENE

The Lancet
 

Diets for the 21st century must adapt to be more sustainable, for planet and human health. This landmark paper outlines what that diet should look like.

THE PEOPLE'S CLIMATE VOTE

UN Development Programme
 

The largest public opinion on climate change was published by the UN in 2021, with over 1.2 million respondents. Most of us agree: we must act now.

FOOD IN A WARMING WORLD

WWF

This report outlines the impact of British diets on global warming. It also sets a recommendation for reducing our dietary carbon footprint by 20% by 2030.

NATIONAL FOOD STRATEGY

Good to Know

An independent review that identifies recommendations for building a fairer and more sustainable food system for everyone in the UK.