About Us
We're on a mission to make choosing sustainable food easy.
We launched Floop, the mobile meal planner app that tracks the carbon footprint of food, on Earth Day 2022.
We believe everyone should have access to the food they need, forever.
We want to help everyone understand how the food we eat impacts the world around us. We call this the Foodback Loop.
Our Team
We're a small team with big dreams.
We're united by a passion to preserve the environment. And we plan to eat our way there.
Research shapes our thinking
Here's just some of the research and science that inspired us to create Floop.
FOOD IN THE ANTHROPOCENE
The Lancet
Diets for the 21st century must adapt to be more sustainable, for planet and human health. This landmark paper outlines what that diet should look like.
THE PEOPLE'S CLIMATE VOTE
UN Development Programme
The largest public opinion on climate change was published by the UN in 2021, with over 1.2 million respondents. Most of us agree: we must act now.
FOOD IN A WARMING WORLD
WWF
This report outlines the impact of British diets on global warming. It also sets a recommendation for reducing our dietary carbon footprint by 20% by 2030.
NATIONAL FOOD STRATEGY
Good to Know
An independent review that identifies recommendations for building a fairer and more sustainable food system for everyone in the UK.