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  • Floop Launches Climate Change-Fighting App on Android Platform

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    Lincolnshire, U.K. – Floop, a leading innovator in sustainable lifestyle apps, is excited to announce the release of its award-nominated app on the Android platform. The launch comes as great news for Android users who have been eagerly awaiting the arrival of this popular app, previously available exclusively on iPhone, and follows the award of a Create Growth grant on behalf of Innovate UK.

    Floop: Meal & CO2 tracker app is the first-of-its-kind in the realms of sustainable living, designed to help users calculate the carbon footprint of recipes, plan meals to fight food waste, and ultimately reduce their climate impact. It has gained positive reviews on iOS for its innovative features, user-friendly interface, and real-life comparisons. With the expansion to Android, a broader audience will now have the opportunity to make a positive impact on the environment by planning meals using this app.

    “The climate impact of our food systems is no longer a mystery,” says Kayleigh Goodman, co-founder of the Floop app. “With the release of Floop for Android, the tools for discovering which food is good and bad for the planet are now available in all kitchens.”

    Key features of Floop include:

    Calculate Food’s Carbon Footprint: Users can review the environmental impact of their meals, calculated from life cycle assessment data, empowering them to make more sustainable food choices.

    Fight Food Waste: Floop helps users plan their meals efficiently, reducing food waste and saving money.

    Sustainable Living: Access a wealth of information and tips on adopting a more eco-friendly lifestyle.

    With this Android release, the company aims to bring the same level of excellence and satisfaction to Android users, allowing them to take meaningful steps towards a more sustainable future.

    The Android version of Floop will be available for download on Google Play starting from Friday 10th November.

    Users can access Floop and start their journey toward reducing their environmental impact regardless of their mobile device.

    To stay updated on Floop and future releases, follow @thefloopapp on social media and visit our website at thefloopapp.com/

     

    Floop Group Ltd is excited to bring the Floop app to Android users, marking a significant milestone in the company’s mission to empower individuals to reduce their carbon footprint and combat food waste. Don’t miss out on the opportunity to experience Floop on your Android device, starting November 10th. Download it from Google Play and discover a new world of possibilities for sustainable living.

     

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    About Floop

    Floop Group Ltd was founded in December 2021 by Kayleigh Goodman, Blaze Horn and Jim Kimberley. The company launched Floop, a meal planning app that tracks the carbon footprint of your meals on Earth Day 2022.

    Floop is a mobile app that allows users to calculate the carbon footprint of their meals and offers climate-friendly recipes to try. By tracking meals with the Floop app, users can reduce their climate impact by choosing more sustainable ingredients. Floop also includes a meal planning feature to organise shopping and fight the environmental impact of food waste.

     

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  • How Food Can Save The World

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    Can what we eat really change the world?



    Yes, what we eat really can change the world. Making changes to your diet is your chance to influence the world you want to see. Whether you want to fight climate change or protect the world’s species, food empowers you to be part of solutions. Let’s explore the ways that you can change the world through eating.

    Fight climate change



    Our global food systems cause around a third of human-made greenhouse gases. In other words, the food we eat now impacts climate change.

    Every food item or ingredient has a carbon footprint.  Fertilisers, fuel for tractors, and packaging all produce greenhouse gases as byproducts of making food. You can’t avoid CO2 in the food manufacturing process, but you can reduce it with some simple changes.

    Some ingredients have a higher carbon footprint than others. Making a can of baked beans, for example, needs more resources and energy than growing a carrot.

    By choosing food with a lower carbon footprint, we have an opportunity to change the world for the better. And you can create demand for lower-carbon ingredients and influence a more sustainable food system.

    Choosing more climate-friendly ingredients reduces the carbon footprint of your own diet and the overall greenhouse gas emissions that contribute to climate change globally.

    Support biodiversity of species



    Biodiversity is like M&Ms. Open your packet of M&Ms and there’s a spectrum of colour inside. Everyone has a favourite colour.  Let’s say yours is blue; they’re the ones you always eat first.

    You hate green M&Ms and give them away. Occasionally you find rare purple M&Ms, at a special time of year or when a seasonal ingredient is added to the mix. There’s always a fight for the rare ones and some people buy M&Ms just for that colour.

    One day, the CEO of M&Ms announces they won’t make blue anymore. So… you can’t get your favourite colour? But, hey, you still like M&Ms and carry on eating the others (except for green of course). After a year, you realise you haven’t seen a rare purple M&M. Well, of course! There’s no more blue to create that indigo hue.

    A few years later the CEO decides only to make green M&Ms. They’re the cheapest to make and give the biggest profit. So you decide to get your sweet treats somewhere else. Only the customers who like green M&Ms are left. But some years after, it turns out all the resources needed to make green colouring are used up. They can’t make their product anymore. Now, no one will have M&Ms.

    Our food systems follow a similar story. Like different colour M&Ms, some crops or food items are valued more highly because they’re tastier, cheaper or more profitable for humans.

    Impact of your diet


    Think about your diet. What do you eat most? If you’re not sure, take a look at the back of your food packets. Chances are you’ll notice the same ingredients in different forms: wheat, corn, palm oil, sugar, eggs, potatoes, milk, and rice. We could imagine these ingredients as green M&Ms: cheap to make and mass-produced.

    More of the world’s land is taken up by crops and animals to make these few ingredients on industrial-scale. But this means there is less diversity in the species, or M&M colours, available. It makes the food we produce more vulnerable if diseases spread and changing weather caused by climate change. In short: it puts our future food sources at risk.

    It also means the animals, wildlife and people that thrive off this diversity can’t access the nutritious food they need anymore. The rare species have gone and their predators too. We find that only the species that can eat green M&Ms remain. This is why butterflies and bees struggle to survive on farmland and are being lost in the UK.

    Eating a more varied diet helps to encourage biodiversity. If you can grow your own at home that’s even better. Choosing different food protects the fine balance of the world’s ecosystems, and it’s better for your overall health too.

     

    Create a compassionate community



    Three years ago I decided to go vegan for the planet. I shifted my attention from simply enjoying food to the type of food I ate. My food choices became more noticeable than ever before. Then I noticed a few other things started happening too.

    I began to think of livestock, like cows, chickens and pigs, as beings. I thought about how we treat farm animals for eating compared to wild animals or our pets. Then, I started noticing the people who make our food and appreciating their knowledge of the land, working hours and care they give to ensure we have food to survive.

    I found myself experimenting with new ingredients and different techniques to ‘veganise’ my favourite meals.  I wanted to share these with friends and family and sustainable recipes in the app.

    It might sound a bit hippy but I truly believe that all these changes have made me a more compassionate person. I often talk about the power of small steps, together. If all of us pay more attention to the food we eat, imagine the compassion and understanding that can be created in our local communities and across the world.

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    Protect water: the liquid of life



    There’s a lake in Mexico called Lago Chapala. It’s the largest freshwater lake in the country, bigger than the entire West Midlands county of the UK.

    Deep in a valley of lush tropical mountains, people flock to this beautiful part of the country for weekend trips from the city or to retire in its almost-perfect climate. Standing by the edge of the lake, you can dream of diving in for a refreshing dip. Except you can no longer swim in Lago Chapala.

    Runoff from nearby farms has dumped phosphates and nitrogen into the lake, giving algae the perfect conditions to thrive. Deforestation of the local mountains for pastureland has made it easier for runoff to reach the lake too.

    Blue-green algae now cover the lake’s surface, blocking out light and oxygen for the creatures below and making the water toxic for humans and local wildlife. This is a process called eutrophication. It’s caused by fertilisers on farms, which wash into nearby rivers and it happens all over the globe.

    Eutrophication affects the local ecosystem for fish and birds, and it also contaminates water for nearby communities. Lago Chapala is the main drinking water source for millions of people around Mexico’s second city, Guadalajara.

    Some foods, like cereal and fish, require less nitrogen and phosphates to grow, so they need less fertiliser. These foods have a lower eutrophication potential. Dairy products and red meat, like beef and pork, are most likely to lead to eutrophication. They need more nitrogen and are more likely to cause deforestation for grazing space.

    If you choose to eat less red meat and more foods like cereal and fish, your diet is more likely to protect and preserve the world’s water.

     

    Put your money where your mouth is



    The ideas of capitalism and sustainability don’t traditionally go hand in hand. The economic model of capitalism relies on a business to keep growing, normally at speed. Or it folds. This means that a business needs to keep making more and more money. In contrast, sustainability preaches balance. A sustainable system is one that’s maintained at a certain level.

    Nowhere are these ideas more at odds than in the food system. Many forces have turned agriculture into a resource-intensive, profit-driven sector rather than an activity done in equilibrium with nature.

    All said, I do believe food has a role in harmonising capitalism and sustainability. Our food purchases fund economic growth. So let’s fund the growth of organisations creating more sustainable ingredients and food products instead.

    Since 2020, a plant-based diet has featured in the top-three global health trends. This study shows that the rise of plant-based products and meat alternatives is caused by increased consumer demand.

    In other words, people investing their grocery-shop budget into food that matches their values has created a market for even more food that matches their values. Putting your money where your mouth really does have an impact.

     

    Start changing the world now

     

    Buying more sustainable and ethical food really can shape the world you want to see. Our food systems are so closely linked to our environment and communities, it’s impossible for the food we choose not to change the world for better or worse.

    PS. No M&Ms were harmed in the making of this blog. All colour changes are hypothetical. We think. 

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    Want to learn more about how to choose climate-friendly food? Download the Floop app now to calculate the carbon footprint of your favourite meals and discover low-carbon recipes.

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  • Lincolnshire Start-Up Shortlisted For Nationwide Small Business Award

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    Small Business Britain chooses Floop as a finalist for Britain’s best Net Hero business.

    Lincolnshire, UKFloop, based in Bourne, Lincolnshire, has been shortlisted for the Net Zero Hero Award at this year’s Small Awards.

    Now in its seventh year, the Small Awards is a nationwide search for the smallest and greatest firms in the UK across all sectors. It is organised annually by Small Business Britain, which champions, inspires and accelerates the nation’s 5.5 million small firms.

    Floop is an app launched by Kayleigh Goodman, Blaze Horn and Jim Kimberley last year that lets users track the carbon footprint of their diet. It has been chosen as one of just eight finalists for the Net Hero Award for the best sustainability-focused business that recognises a small business with an exceptional commitment to environmental sustainability.

    With eleven different categories, the Small Awards celebrate the dynamism and resilience of the UK’s small business sector across everything from sustainability heroes, digital stars, to long-standing family businesses. 

    “The Small Awards is all about celebrating the incredible small business owners who are at the heart of the economy and communities,” said Michelle Ovens CBE, Founder of Small Business Britain. “They are an opportunity to recognise and applaud the passion and tenacity of the nation’s small firms, particularly during such turbulent times. Floop should be incredibly proud of being shortlisted for this award and we can’t wait to celebrate with them in May.”

    “We’re honoured to make the shortlist for the Net Hero Award,” said Kayleigh Goodman, co-founder of Floop. “To us, sustainability isn’t just about having a green app. It also influences our operating decisions and the support we provide to individuals and organisations around reducing their climate impact. We’re so proud the Small Awards recognises this and really look forward to celebrating with other forward-thinking businesses in May”.

    Judged by a panel of industry experts, each category’s winner will be announced at a glittering awards night in London on 18 May 2023, along with the overall winner of Small Business of the Year. 

    This event follows the incredible return of the in-person Small Awards ceremony last year after moving online during the pandemic. The ceremony will this year be held at St Mary’s church in London, with plans underway for a night of entertainment, inspiration and celebration for the UK’s greatest small businesses.

     

     

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    About The Small Awards

    The Small Awards, launched in 2017, targets the whole small business sector focusing on businesses often overlooked by other awards. 

    The Small Awards is run by Small Business Britain, the UK’s leading champion of small businesses, supporting all 6 million small businesses in the UK – no matter their location, their sector, or their ambition level. 

    Through a series of reports, events and campaigns, Small Business Britain champions, inspires and accelerates small businesses in the UK to foster growth and increased confidence.

    https://thesmallawards.uk
    https://smallbusinessbritain.uk

    Twitter: @TheSmallAwards
    Facebook: @thesmallawards
    Instagram: @thesmallawards 

     

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    About Floop

    Floop Group Ltd was founded in December 2021 by Kayleigh Goodman, Blaze Horn and Jim Kimberley. The company launched Floop, a meal planning app that tracks the carbon footprint of your meals on Earth Day 2022.

    Floop is a mobile app that allows users to calculate the carbon footprint of their meals and offers climate-friendly recipes to try. By tracking meals with the Floop app, users can reduce their climate impact by choosing more sustainable ingredients. Floop also includes a meal planning feature to organise shopping and fight the environmental impact of food waste.

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  • 7 Surprising Ways to Reduce Your Business’ Environmental Impact

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    Looking to reduce your business’ environmental impact? You might be going for B Corp or want to reduce your demands on the wider world because it’s good for business. Cutting your environmental impact can seem like negotiating Oxford Street on a Saturday afternoon. Difficult, confusing, and far too many options.

    It starts by looking at your current operations to find ways to cut your business’ environmental impact. At Floop, we want to reduce our impact rather than simply offset them, so we sat down to figure out how.

    Turns out there are many surprising ways to reduce your business’ environmental impact. Many are low-cost ways, if not money-saving. Great news for a start-up like ours where every penny counts!

    Here’s what we found alongside some planet-friendly actions your business could take too.

    1. Low-carbon lunches: the tasty way

    Food and drink underpin your whole day at work.

    Lunch fuels busy afternoons. Conversations over coffee bond colleagues. Dinners with potential clients win contracts.

    With food accounting for a third of all greenhouse gas emissions, this is a great starting point to reduce your business’ environmental impact.

    The best part is you can reduce your food’s carbon footprint immediately. You don’t need to invest in fancy equipment or find new suppliers. You simply need to know what food to choose in your canteen, or which milk to buy for the office fridge.

    Sustainable food is our bread and butter. We help organisations learn how to make a more sustainable brew and take on the Low Carbon Lunch Challenge. You can even use the Floop app to calculate food-related emissions from office snacks or corporate events.

    Take a look through our blog and sustainable recipes for even more tips to reduce your organisation’s carbon footprint with food.

    Food for Thought Workshop menu shows what's on the agenda to reduce business' environmental impact

    2. Green website: the cleaner shopfront way

    Chances are your business has a website that’s the virtual shopfront for everything you do.

    We stumbled across this website carbon checker tool from websitecarbon.com. Turns out your website has a carbon footprint caused by all the servers, data transfers, images and videos, and traffic to your brilliant content.

    After dutifully entering our homepage into the checker, we were aghast at how “dirty” our website was.

    By seeing how “bad” our website was in numbers and comparing it to others, we could make a plan to improve.

    We upgraded our website to run from a server that’s powered by 100% renewable energy. That meant improving our website from being 88% dirtier than other sites to one that is 74% cleaner, just by switching our host!

    Reforest Group helped us seamlessly migrate to green servers. Reforest Group offer carbon-efficient hosting in addition to funding reforestation projects.

    This project also made us consider the climate impact of the Floop app. Now we understand the climate impact of our servers, we can slash the carbon footprint of our own carbon footprint calculator app.

    3. Ecosia: the sustainable surfing way

    This one’s super simple and it’ll take you less than five minutes.

    We’ve already considered the impact of websites. Now let’s slash the impact of surfing the web in general.

    Ecosia is a search engine that can be used in place of Google, Bing or DuckDuckGo.

    Ecosia uses profits from ad revenue on searches to fund solar power and reforestation projects. You can even track how many trees you’re responsible for planting.

    We changed our default search engine to Ecosia. Now, without even thinking, all our work-related web searches contribute to protecting the environment. I’ve even downloaded the Ecosia mobile app for searching on my smartphone too.

    To change your search engine, head to Settings in your web browser, like Google Chrome or Safari. Find the Search Engine section and paste in the link for Ecosia. Here are the instructions for Mac and Windows.

    4. Considerate marketing: the creative way

    Marketing is an enormous field. Here are three ways you can reduce your marketing’s environmental impact.

    A picture of a biodegradable Floop sticker on a cafe door that demonstrates how to use advertising to reduce business environmental impact
    A 100% biodegradable sticker in a plant-based restaurant

    Limit promotional merchandise

    How often have you gone to an event and returned with a branded keyring? I’ll guess you tossed it into your ‘bits and bobs drawer’ to be thrown out a couple of years later.

    Promotional merchandise is great for brand exposure but often ends up in landfill or oceans. The easiest way to reduce your environmental impact is to limit your merchandise. If you still need merch, there are ways to source more environmentally-savvy items instead.

    Recently we wanted to spread the word about Floop with QR-code stickers. Many stickers come with a plastic coating that can’t be recycled. So we sourced some 100% biodegradable ones that can be recycled at home too.

    Let me also point you in the direction of Square Peg Promotions. They specialise in helping businesses create eco-friendly promotional materials like grass seed paper memo pads and bamboo power banks.

    Treat your mailing list with care

    According to Mike Berners-Lee, sending an email to 100 people creates 26g CO₂e.

    How big is your mailing list? If you reach 5,000 people, each newsletter sent creates emissions equivalent to driving more than three miles.

    Katie Skelton from Little Green Duck says she removes inactive subscribers from her newsletter list after 90 days. I was shocked when I first heard this but it’s not as crazy as it sounds.

    When you remove inactive people on your list, you reduce the carbon footprint according to Katie, help your open rates, reduce your spam score and take off people who are never going to buy from you and might be costing you money.

    Our team are also trying to be more considerate about when and how often we message our mailing list. For example, we only send our newsletter once per month to keep our carbon footprint low and share our most valuable insights.

    Choose paid ads that fund planet-friendly projects

    Remember how Ecosia uses its ad revenue to fund solar power and reforestation projects? Other advertising organisations use their revenue for the planet, too.

    We played around with paid ads on some of the major social networks when we launched Floop. We found it creepy how much user data there is and we weren’t fans of spending our precious pounds this way.

    This inspired us to create an in-app marketplace to feature products and services from sustainable businesses.

    We love championing ethical and sustainable businesses of all sizes. Your adverts reach people already acting more “green” and they fund the development of more app features. This, in turn, helps people cut carbon emissions (without sacrificing your potential customers’ personal data).

    5. Fossil-free banking: the low-carbon accounting way

    Have you ever wondered how the bank uses the money in your business account?

    Unfortunately, there’s a good chance your bank might be lending to the fossil fuel industry. Their activities and growth continue to devastate our planet’s climate and natural environment.

    The good news is it’s really easy to stop this. Switching banks can reduce your business’ environmental impact.

    There are disruptive digital banks, like Starling and Monzo, that are committed not to funding the fossil-fuel industry.

    Some, like Triodos, are even Fossil Free Banking Alliance and B Corp certified. They fund a range of socially and environmentally innovative projects.

    You can check how climate-friendly your business bank account is with this free bank checker tool.

    And if you use our link to sign up for an account with Starling, they’ll even plant a tree on your behalf.

    6. Refurbished tech: the money-saving way

    Electronic devices are globally the fastest-growing waste, with 80% of devices going to landfills, with more than a quarter of Brits buying a new phone every one or two years.

    This devastates our natural environment and is toxic to human and wildlife health. Laptops, mobiles, and computer screens release greenhouse gas emissions and contribute to climate change when they aren’t properly recycled.

    Most businesses rely on smartphones and laptops. So how can we reduce, reuse and recycle technology in our work?

    I’ve been sceptical about buying second-hand tech in the past. What if it doesn’t work? Buying refurbished tech is a sustainable alternative.

    Refurbished devices are used or like-new devices. Rather than being sold by Joe Bloggs around the corner, refurbished devices are tested for defects and repaired. You’ll often get a one-year guarantee on your device as part of the service — although do check the terms and conditions when you buy.

    I bought my laptop from Apple Refurbished in 2019; it’s still going strong. My co-founder, Blaze, replaced a lost mobile on Swappie a couple of years back that she still uses today.

    We know we’ll need to buy more tech as our team grows and as we test new versions of the Floop app. But even a tech start-up doesn’t need it to be brand-spanking new.

    We’ve now adopted this mantra for our business

    If it ain’t broke, don’t replace it.

    If it is broke, then recycle it.

    If it needs replacing, check refurbished.

    Reputable refurbished services like musicMagpie and Swappie help you find the phones, tablets and laptops your business needs. You’ll save money on buying not-new and could even hire mobiles and tablets for projects instead of purchasing outright.

    Then when you’re ready to recycle your tech at the end of its life, check out Recycle Now to see where to safely get rid of your laptops and phones.

    7. Remote work: the comfort-of-your-own-home way

    If you don’t already, offer remote work. If you already offer remote working, can your team work from home all the time?

    According to Moneybarn, the average UK commute is 23 miles per day. Over a year, that’s travelling from Lands End to John o’Groats five times.

    By working from home just one more day per week, an employee could save 400kg CO₂e over the year… or you could plant seven new trees per employee and wait 20 years to offset the same amount.

    As a remote-first business, we were already saving commuting emissions. How can we make working from home even more sustainable?

    By looking at the energy that powers our computers and heating at home.

    The money you save on office overheads can incentivise your employees to switch to clean energy in their own homes. If you can, contribute towards solar panels that directly power your team members’ homes. If this is too much of a stretch, then promote the energy providers on the market that provide 100% renewable energy instead.

    Your business will reduce the environmental cost of day-to-day operations and have a wider climate impact across the lives of your team too.

    Small steps reduce your business’ environmental impact

    Making your business more planet friendly doesn’t have to feel overwhelming, difficult or expensive. Start with a simple step, like switching your search engine to Ecosia or choosing planet-friendly food habits to reduce your business’ carbon footprint.

    These small shifts and time will see the more complex actions will come naturally, like when it’s time to renew your website or review your staff benefits.

    How we help:

    This article contains both affiliate and non-affiliate links. We only ever link to products that we use or would use ourselves, and that match our organisation’s values.

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  • Floop launches pioneering food workshop to help businesses reduce carbon footprint

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    Lincolnshire, UK – Floop, the provider of the first mobile app to track food’s carbon footprint, is proud to announce a new food sustainability awareness workshop. The Food for Thought workshop helps forward-thinking businesses to measure the carbon emissions they could save with food in the office and make a positive impact on environmental and employee wellbeing.

    The workshop educates employees on topics including how to choose more sustainable lunches, the carbon footprint of coffee, and the links between people’s day-to-day choices, the climate, and their health. Attendees will learn from food sustainability experts and participate in quizzes and discussions. 

    Organisations will discover how work-related food and drink can contribute to their net-zero goals. They will receive a tailored breakdown of the annual greenhouse gas emissions savings made by choosing climate-friendly lunches and drinks at work.  The new workshop supports leaders in developing their corporate environmental, social and governance (ESG) strategies and evidence a full-team commitment to sustainable business.

    “Food underpins all our work in business,” said Kayleigh Goodman, co-founder of Floop.

    “Lunch fuels our busy afternoons. Conversations over coffee bond colleagues. Dinner and drinks with potential clients win contracts.

    “With food accounting for a third of global greenhouse gases, it is also one of the simplest and most affordable ways to reduce our climate impact. However, food is often missing from corporate sustainability strategies. 

    “We’re thrilled to offer our pioneering Food for Thought workshop. It brings teams of all sizes together to discover how to reduce their collective carbon footprint and strengthen sustainable values.”

    The Food for Thought workshop is delivered remotely via Zoom or Microsoft Teams. It is open to all organisations who want to reduce their carbon footprint, regardless of their size or sector.

    Availability for workshops over Earth Month this April 2023 is limited, so early registration is recommended. 

    To schedule a workshop visit: http://thefloopapp.com/food-for-thought-workshop-carbon-footprint or email hello@thefloopapp.com.

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    About Floop

    Floop Group Ltd was founded in December 2021 by Kayleigh Goodman, Blaze Horn and Jim Kimberley. The company launched Floop, a meal planning app that tracks the carbon footprint of your meals on Earth Day 2022.

    Floop is a mobile app that allows users to calculate the carbon footprint of their meals and offers climate-friendly recipes to try. By tracking meals with the Floop app, users can reduce their climate impact by choosing more sustainable ingredients. Floop also includes a meal planning feature to organise shopping and fight the environmental impact of food waste.

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  • Floop Launched Single Ingredient Carbon Tracking for Home Made Recipes

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    Jim Kimberley

    30 Jul 2022

    London, UK – A new update will allow Floop users to track the carbon footprints of individual ingredients, making at home carbon tracking more accurate and effective.

    Floop, the carbon tracking app for food, helps users reduce their carbon impact through reductions of carbon-heavy food, and thanks to the new update, users can now measure, track and reduce carbon-heavy ingredients in home cooking.

    The easy-to-read chart on every recipe page shows the CO₂e impact of each ingredient as a percentage of the meal’s total climate emissions. Users can also drill down further to see a breakdown of an individual ingredient’s impact in a list that displays the per-item carbon footprint.

    “This update gives our users an even more straightforward way of visualising the climate impact of their meals so they can make informed cooking decisions,” said Jim Kimberley, co-founder and Tech Lead. “We want to help everyone who worries about climate change have the tools to see how they can reduce their carbon footprint. This update is a step in the right direction in the fight against climate change.”

    The update also contains multiple improvements to the app experience, including even more real-life carbon footprint comparisons, a tag to show when a meal has ‘OK’ emissions, and dark mode adjustments. Users will now be able to equate their meal’s climate impact in even more ways, such as the hours of air conditioning used or the number of laundry loads in a tumble drier.

    Co-founder Kayleigh Goodman detailed: “The equivalency card is our most-praised feature, by far, and we wanted to add even more comparisons. Seeing that a portion takes 2kg of CO₂e to make doesn’t mean anything to most people, but seeing that as seven washing machine loads, or running air conditioning for three hours helps contextualise the impact.”

    July’s record-breaking temperatures in the UK and Europe mean the importance of limiting carbon emissions has never been so visible. With around one-third of all human-made greenhouse gases coming from food systems, the free-to-use app continues to receive five-star ratings on the App Store as its international user base grows amid concern for the planet.

    Floop is available for free on the App Store and will launch on Android later this year. To download, visit https://apple.co/392mdut

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    About Floop

    Floop Group Ltd was founded in December 2021 by Kayleigh Goodman, Blaze Horn and Jim Kimberley. The company launched Floop, a meal planning app that tracks the carbon footprint of your meals on Earth Day 2022.

    Floop is a mobile app that allows users to calculate the carbon footprint of their meals and offers climate-friendly recipes to try. By tracking meals with the Floop app, users can reduce their climate impact by choosing more sustainable ingredients. Floop also includes a meal planning feature to organise shopping and fight the environmental impact of food waste.

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  • Best Ways To Learn About Climate Change & Sustainability

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    Learning about the world now is vital in preparing for our future – and this couldn’t be truer than when it comes to learning about climate change. There are many good ways to learn about climate change. Here are our favourite resources for keeping up to date on news and topics related to climate change.

    Best Websites about Climate Change & Sustainability

    We enjoy reliable, scientific data and reports mixed with cultural news and uplifting stories. Here are our favourite websites for information about climate change and sustainability.

    Best Websites To Learn About Climate Change & Sustainability

    NASA Climate (climate.nasa.gov)

    NASA’s climate website makes scientific information about climate change easy to access and understand. NASA also highlights data about signs of climate change, like sea level rises, global temperature change and arctic ice reduction. This site is a great place to read about the causes and evidence of climate change and what we need to do to solve it.

    Intergovernmental Panel on Climate Change (ipcc.ch)

    The Intergovernmental Panel on Climate Change, or IPCC, is the United Nations (UN) body responsible for reporting about climate change. They produce comprehensive reports analysed and written by thousands of experts and scientists.

    Not only can and should governments use these reports to influence policy, individual consumers and planet-positive businesses, like Floop, can use them to change their actions and influence broader change.

    LiveKindly (www.livekindly.co)

    LiveKindly describes itself as the home for kind, conscious and sustainable living. Find good news and stories related to sustainability, from pop culture, to recipes, to home and living and technological innovations. No matter your interest, there’ll be something to inspire you on their website or Instagram page.

    Best Newsletters About Climate & Sustainability

    Get climate news and discussions delivered straight to your inbox with our favourite free newsletters.

    Best Websites To Learn About Climate Change & Sustainability

    Nature eAlerts by Nature

    We love finding out about the cutting-edge climate and food science. Nature is a scientific journal that publishes some of the world’s most highly regarded research studies.

    You can sign up for alerts to hear climate-related updates from different Nature specialisms. We love getting updates about research papers and discussions posted in the Nature Sustainability, Nature Climate Change and Nature Food journals.

    Planetary Health by The Lancet

    Like Nature, The Lancet is an internationally trusted journal publishing cutting-edge science. Their Planetary Health journal shares research that supports sustainable development and global environmental change. Sign up to receive alerts when science about climate and sustainable communities is published.

    Down to Earth by The Guardian

    Get a roundup of environmental news covered by the Guardian in this weekly newsletter. Their stories often answer the climate questions you’ve been pondering and spotlight individuals and businesses disrupting the status quo for the environment.

    The Climate Issue by The Economist

    The Climate Issue is a fortnightly summary of climate articles published by The Economist. As you might expect, the pieces are often rooted in science and economics and provide insight into big topic discussions from new angles.

    From the Desk Of Alicia Kennedy by Alicia Kennedy

    Something a little different from food writer and essayist Alicia Kennedy. Alicia shares a free weekly musing on various topics related to sustainable eating. Her ultra-engaging writing brings fresh perspectives and nuance to the complex subject of sustainable food.

    We’re also proud of the climate insight we share in our monthly newsletter. Sign up for monthly tips from Floop to slash your carbon footprint.

    Best Books about Climate Change

    Reading casually or for research is one of the best ways to learn new ideas and get a fresh perspective. So here are our favourite books about climate change and sustainable living.

    Best Books To Learn About Climate Change & Sustainability

    How Bad are Bananas? by Mike Berners-Lee

    How Bad are Bananas? is an encyclopaedia on the climate impact of daily living. Berners-Lee makes learning about the carbon footprint of everyday items and activities simple. In this book, you’ll find the carbon dioxide equivalents (COe) for everything from a Google search to a medical operation.

    Eating for Pleasure, People and Planet by Tom Hunt

    Tom Hunt’s book is more than a cookbook – it’s a holistic guide to sustainable food in the UK. Eating for Pleasure, People and Planet is brimming with low carbon recipes and puts local food sourcing front and centre. If you ever want to get friends and family who may be sceptical about climate-friendly food, the meals here will help your cause.

    Waste: Uncovering the Global Food Scandal by Tristram Stuart

    You may have heard of Tristram Stuart if you have an interest in sustainability. He uses his knowledge to create this gem of a book to help fight against wastage by uncovering the truth about global food waste. As a sign of how long this fight might be, Waste: Uncovering the Global Food Scandal is over ten years old, and yet continues to be a must-read today.

    You can also check out our ten best sustainable food books you must read.

    Best Documentaries about Sustainability & Climate Change

    Documentaries are an entertaining and engaging way to digest complex information. These are our favourite climate and environment documentaries that helped us start learning about the changes needed for a sustainable future.

    Best Documentaries To Learn About Climate Change & Sustainability

    An Inconvenient Truth featuring Al Gore

    An Inconvenient Truth is an Oscar-winning documentary following presidential candidate Al Gore, who laid out the challenges we face with climate change. If you think politics isn’t for you, this documentary will show you why it’s time to pay attention before it’s too late.

    Before the Flood featuring Leonardo DiCaprio

    Actor and environmental activist Leonardo DiCaprio asks the questions we want to know from scientists, climate experts and world leaders. He shows us places around the world that are already affected by environmental changes caused by climate change. But most of all, it offers us solutions so that we can take climate action now, including changing your diet.

    David Attenborough: A Life on Our Planet

    Broadcaster and biologist David Attenborough has lived an extraordinary life and career. Now, in his 90s, he decided to use his exceptional ability to fascinate us with the natural world to record an urgent message.

    Attenborough describes A Life on Our Planet as his witness statement of the rapid planetary changes and environmental destruction he has seen over his lifetime. He offers hope for the future with the instruction to take action for our planet now.

    Rotten

    Although not specifically on sustainability and climate, this investigative docuseries exposes unsustainable practices in our food systems. From waste, corruption and violence, this thought-provoking series opens our eyes to the processes involved and the people affected by ingredients in our grocery shop.

    Best Movies about Climate Change

    Movies capture our imagination in a way that no other medium can. Despite being fiction, the directors and writers of our climate change films root their work in evidence and possibility.

    Best Movies To Learn About Climate Change & Sustainability

    Don’t Look Up featuring Leonardo DiCaprio & Jennifer Lawrence

    Scientists discover Earth is facing an imminent apocalyptic disaster. There’s only a short time window to save the planet. So they try to warn the world that doesn’t want to hear it. This movie is an allegory about the climate crisis and had us shouting at our screens.

    Interstellar featuring Matthew McConaughey and Anne Hathaway

    Earth becomes uninhabitable, and humans can grow almost no food. To save the species, scientists take to space to find a new planet for us. This movie depicts why futureproofing our food systems is so essential for human and planetary health.

    Best Eco-Influencers to Follow About Climate Change

    We’re inspired daily by those who use their voice and platform to champion a more sustainable world. Here are some of our favourite eco-influencers.

    Best Eco-Influencers Talking About Climate Change & Sustainability

    Greta Thunberg (@gretathunberg)

    Probably the world’s most famous youth activist, Greta is a testament to the power of a single person to create widespread change.

    Since her lone school strike in 2018, she’s accelerated the conversation about climate change and inspired millions to take climate action alongside her.

    Isaias Hernandez (@queerbrownvegan)

    Environmental educator and environmental justice advocate, Isaias Hernandez, answers the questions we all have about climate change and living sustainably.

    Isais calls out unrealistic standards portrayed about “green lifestyles” and makes climate action feel achievable for every one of us.

    Ed Winters (@earthlinged)

    Earthling Ed went viral in 2016 for his debates about veganism with people in the street. His activism approach is simple yet highly effective: ask questions.

    In doing so, Ed exposes the hypocrisy between our actions and beliefs. His agenda is promoting a compassionate food system, but his arguments for veganism also include undeniable evidence for planetary benefits.

    Mikaela Loach (@mikaelaloach)

    Mikaela Loach is a climate justice activist, podcaster, medical student and writer who‘s not afraid to take on the U.K. government and Big Oil.

    Join Mikaela’s Paid to Pollute campaign and follow her on Instagram to learn how you can lobby for more equitable and sustainable policies.

    Best Mobile Apps about Climate Change and Sustainability

    Use mobile technology to bring sustainable living to your fingertips. Here are our top apps for a more sustainable lifestyle.

    Floop

    Okay, so we might be biased. But we haven’t come across another app like Floop yet. Use Floop to calculate the carbon footprint of your meals and track your dietary climate impact over the week. Plan meals to fight food waste and find out how to choose more sustainable ingredients.

    Olio

    Prevent waste by sharing leftover food and household products with your neighbours. Get free stuff from your neighbours, too, all while saving the planet.

    By Rotation

    The fashion industry is notoriously unsustainable. Curate a sustainable yet ever-changing wardrobe by renting designer clothes from others. You can lend or sell your clothes using By Rotation too.

    Tree App

    Answer quizzes to plant trees and support projects to offset carbon emissions around the world.

    Joulebug

    Make living sustainably a game—log earth-friendly actions (or “buzzes”) to build more sustainable habits throughout your day.

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  • How to slash your dog’s carbon pawprint

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    Your dog’s carbon pawprint might be higher than your carbon footprint. But now, your pooch can join the food fight against climate change, too.

    DoGood is on a mission to make dog food more sustainable. They’re revolutionising the pet food industry by providing dogs with a nutritious way to eat plant-based.

    Yes, you read that right… your dog can eat vegan food! And it can help us save the planet.

    You can watch my chat with Steve Hutchins, co-founder of DoGood, to find out how plant-based dog food is a sustainable and nutritious alternative for our four-legged friends.

     

    Listen to Steve’s fascinating story behind DoGood, learn how your dog can safely join meat-free Mondays, and uncover the forgotten environmental impact of our pets’ diet.

     

    Chow down on 20% off plant-based dog food!

    Use code FLOOP20 at wearedogood.co.uk.

    Steve references some studies during our chat. We love sharing science, and you can find them listed below:

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  • Floop are Crowdfunding! Here’s why…

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    We believe that we can make a sustainable future by taking small steps together. So now we’re asking our community to help us intensify the food fight against climate change.

    Update 23/08/2022: We raised £1,500 during our first crowdfunding campaign. Thank you to everyone who backed us and showed support for the Floop app.

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    Food is one of the biggest sources of greenhouse gas emissions responsible for climate change. Around a third of human-made greenhouse gas emissions come from our food systems.

    Our diet is one of the easiest ways we, as consumers, can vote for a sustainable future.

    The groceries you buy every week create demand in our food systems. But how do you know which ingredients are sustainable?

    Eighteen months ago, we had an idea to make choosing sustainable food simple and affordable.

    We created the first mobile app that tracks the carbon footprint of an individual’s food.

    How is Floop different?

    Floop is the first mobile app that lets you track the carbon footprint of your food. Our free app allows you to quickly calculate the carbon footprint of your meals, find low-carbon recipes and plan meals to fight food waste.

    Other food tracker apps let you monitor calories and macronutrients to see how food affects your own body and health. But no others allow you to track your food’s impact on your carbon footprint and planetary health.

    Some businesses and restaurants are starting to offer carbon labels on their food products or dishes. We want to make this knowledge available for all ingredients in your kitchen, alongside collaborating with these organisations.

    Our mission is to make choosing sustainable food easy.

    Our vision is to empower millions of individuals to create demand for a greener food system.

    Why we’re raising money

    Over the last year, we’ve researched, designed, developed, and launched the first version of the Floop app for iPhone.

    We, Kayleigh, Blaze and Jim, have invested our own personal money and thousands of hours into bringing the Floop app to life.

    Last year we were awarded a business grant from the Prince’s Trust, enabling us to access high-quality life cycle assessment data about your ingredients.

    Now we need your help to bring the food fight against climate change to everyone with a smartphone.

    What is crowdfunding?

    Crowdfunding is a way to raise money through a collective effort. Crowdfunding operates similarly to online fundraising platforms for charity but offers you the chance to support other causes you believe in.

    You also get to be part of an exclusive crew involved in a start-up from its beginning and give fledgling organisations and projects the funds needed to get off the ground.

    We have chosen to use Indiegogo as our crowdfunding platform.

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    Why we’re crowdfunding

    After considering other options for investment and fundraising, we chose to crowdfund at this stage for several reasons:

    1. Our ethos is about making widespread changes with small steps together. We can reach our target through small contributions from our growing community of planet-positive people.

    2. We will find more people to join the food fight against climate change. Crowdfunding platforms and people sharing our campaign allow us to reach even more people who want to fight climate change.

    3. We can focus on our mission. Other investment options involve finding investors willing to prioritise our app’s climate-led purpose above profit. We know those investors are out there (if this sounds like you, please get in touch), but it takes time to find the perfect fit. Our planet doesn’t have time to wait, and we want to make information about food sustainability available to everyone with a smartphone over the next six months.

    How we will use your backing

    We aim to raise £35,000. Help us reach our milestones to take the Floop app to the next level. We will use your backing to:

    £10,000: Launch the Android app

    We designed Floop and learned how to develop the app for iPhone ourselves. Now we need to outsource some extra help to code Floop for Android. This help will make food carbon footprint tracking available to everyone with smartphones over the next six months.

    £25,000: Develop new features for iOS and Android

    Our free app makes basic information about your food’s carbon footprint available to everyone. But we want to create an incredible user experience that makes tracking and slashing food’s carbon footprint rewarding, fun and simple. You’ll get access to Floop’s premium features as an early backer.

    £35,000: Expand recipes and user profiles

    Competitive?! Help us reach our top milestone! Your support will help us expand user profiles so you can compare your carbon footprint with your friends. We know our users love trying new recipes too. Reaching full backing will help us expand our low-carbon recipe database for sustainable meal plans.

    What’s in it for me?

    We have a range of rewards to say “Thanks” for backing our crowdfunding campaign.

    Check out our perks, including lifetime access to Premium app features, in-app ad credits for ethical businesses, and much more!

    We can also assure you that your hard-earned cash is going directly to a project that can make the world more sustainable now and for future generations.

    This is your pledge to fight climate change.

    We’re here to champion like-minded businesses that support sustainable living, too. If you have an ethical and sustainable business, you’ll find special rewards to promote your products and services in the Floop app.

    Ready to invest in our planet? Join the crowd and back Floop on Indiegogo now.

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