What is Earth Day?

The world comes together every April to celebrate Earth Day. And if you’re wondering what is Earth day, it’s an annual event to raise awareness of environmental issues and celebrate actions that protect our precious planet. Find out ways you can get involved this year.

When is Earth Day 2023?

The world will celebrate Earth Day on Saturday 22nd April 2023. The week before is called Earth Week, and April is known as Earth Month.

When did Earth Day start?

Senator Gaylord Nelson founded the first Earth Day in 1970 in the USA. In 1990, Earth Day went global. Celebrations were held across 141 countries led by environmental advocate Denis Hayes.

Awareness priorities and celebrations have changed a lot over the last 50 years.

The global environment is in crisis in 2023. We have less than a decade left to take drastic action that prevents irreversible climate damage. Attention is on every single one of us – individuals, businesses, and governments – to play our part in creating a sustainable future.

How is Earth Day celebrated?

The theme each year varies to inspire different ways of protecting the planet for future generations. The official theme for Earth Day 2023 is Invest In Our Planet.

Marches, celebrations, and events take place around the world to celebrate and raise awareness of Earth Day.

A young boy standing on a beach in front of the ocean, holding a placard with planet earth on it to celebrate earth day

Why it’s important to Floop

WWF claims that we need to slash the carbon footprint of our diets by more than 20% before 2030.

Our team shared our idea for Floop on Earth Day 2021 for the very first time, inspired by this call to action.

Our vision is to see a world with sustainable food habits, where people are empowered to make climate-friendly food choices.

We want to give a community of eco-warriors, foodies, and data lovers the recipes, data and information needed to choose more sustainable ingredients.

Ultimately, we want consumers to influence food and drink companies to become more sustainable from farm-to-fork.

 

Floop launched on this day in 2022

We launched Floop on the App Store on Friday 22nd April 2022 after a year of research, design, and development by our small team,

Since then, iPhone users have tracked the carbon footprint of their food using Floop to reduce their climate impact. Android users… we’re coming to you soon!

We believe our food carbon footprint tracker is the first app of its kind and hope it will help you to #InvestInOurPlanet.

Food contributes a third of all human-made greenhouse gases. So the food you buy at your weekly grocery shop is a crucial vote on the future of our planet.

By downloading Floop for free, we hope you’ll know how to invest your cash into ingredients and meals that won’t cost the Earth.

How you can get involved in Earth Day

There are lots of ways to #InvestInOurPlanet in 2023. Here are some ideas.